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A company’s brand is one of the most important, if not the most crucial, element in its success. Your brand is what has customers recognizing your products and trusting you. A reliable and excellent brand can even sell products at higher prices simply for the “brand” the customers get. However, an entire business can crumble when someone sabotages your brand. That’s why we look at one of the top online tools you can use to protect your brand and enhance its security, namely, ISP proxies.
Benefits of ISP proxy servers
ISP proxy servers are a mix of residential and datacenter servers. The IP pool comes from Internet Service providers (ISPs) like a residential proxy, but it’s stored in an online datacenter. As such, you experience the security of residential proxies but the speed of datacenter ones. It’s the ideal solution for companies that want to enhance their brand protection.
An ISP proxy lets you conceal your IP address and use another residential IP, which makes you seem like an authentic user. You can also access IPs located worldwide, which lets you bypass geo-blocks. This feature significantly increases your online security, as no hacker or cybercriminal can access your device or use your digital footprint. If they try, all they’d hit is a stonewall when reaching the proxy servers.
Using these proxies
The proxy setup might differ slightly depending on the provider, but it’s generally straightforward. Once you buy it, you can access an intuitive but comprehensive dashboard. This dashboard allows you to configure your proxy settings to your preferences.
You can manage users, whitelist IP addresses, and track statistics all from one place. You’re also able to integrate the proxy with monitoring and detection software or as a browser plug-in extension. This user-friendly setup ensures anyone can use the proxies.
Proxies’ use in brand protection
When it comes to brand protection, you must give your all. Hackers, scammers, and other cyber criminals invent new tactics to steal and ruin your reputation yearly. However, with ISP proxies, you can enhance your security and ensure your image and reputation remains untampered.
Identify trademark violations
Your trademarks make it easy for customers to recognize your products and services. As such, it’s essential to your brand’s image. However, after you’ve spent years developing your logos, ideas, trademarks, and more, having someone misuse them is discouraging and damaging.
However, proxies will allow you to monitor for trademark violations effectively. Along with other tools, it will enable you to anonymously browse the web and search for any use of your trademarks. Once you’ve identified violations, you can report them and ensure these scammers don’t misuse your brand image.
Identify unauthorized use of brand assets
The misuse of brand assets is also known as counterfeiting. If you create an innovative product, many copies will pop up in the market. If customers buy the fakes, believing it’s from your brand, and are dissatisfied with the product, it’ll reflect poorly on your reputation.
However, using a proxy with a web scraper allows you to search for all listings of your product and find any counterfeit ones. As such, you can monitor eCommerce platforms for fake products and avoid anyone selling things using your brand without your permission.
Enhance brand integrity
Your brand’s integrity is essential to being a reliable option in customers’ eyes. Clients like brands they can connect to and that they believe align with their own beliefs. By having scams run using your brand image, you become more untrustworthy, and clients will think you have no integrity.
However, using proxies to enhance security shows you’re serious about your brand’s reputation. It increases your integrity, showing that you care about your customers. It also indicates you won’t allow others to use your name for the wrong reasons, making you more trustworthy and ensuring you become customers’ first choice.
Monitor fake domains
Domain squatting is when scammers steal a domain and create fake websites to extend the reach of their scams. As such, they can look like your brand to customers and sell their phony merchandise more effectively. Further, if a customer is looking for your brand and finds multiple websites, they’re more likely to look for another brand than deal with the trouble of identifying the right website.
With ISP proxy servers, you can scan for fake websites using your or a similar domain and shut down illegal sites. You can even automate this process using an ISP proxy, which means it won’t take much time from the other things you should be doing.
Enhance your brand security and image
Brand security has become one of the biggest concerns for companies. You won’t get many repeat customers without a reliable and influential brand. That’s why you must use tools like ISP proxies to protect your brand’s reputation, trademarks, assets, and integrity. A brand with no integrity is unlikely to succeed, but luckily, these proxy servers are a comprehensive start to maintaining that integrity.
